Speculative Campaign Concept
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Blossom Inners, The Great Comfort Debate
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2026
MY ROLE
Creative Direction Concept
DELIVERABLES
Social Media Campaign
TOOLS
Adobe Illustrator, Adobe Photoshop, Nano Banana
THE BRIEF
Innerwear comfort is often shaped by misconceptions and generic advice. The challenge was to turn these everyday beliefs into an engaging, accessible conversation without making the campaign feel overly instructional.
THE PROBLEM
I developed a debate-led narrative using myth-versus-fact prompts, bold typography and a warm, expressive colour palette of deep plum, tangerine and soft peach. Contrasting typefaces, product imagery and interactive-style buttons helped establish a playful tone while maintaining readability across the four Stories.
MY PROCESS
The campaign progresses from introducing the comfort debate to challenging assumptions about strap tightness and bra sizing, before concluding with the message that comfort is personal. Each Story builds on the previous one, using consistent typography, colour and visual styling to create a cohesive sequence.
THE WORK
WHAT I LEARNED
This project explored how short-form storytelling and interactive-style design can make everyday topics more engaging. It reinforced the importance of balancing bold visual expression with clear messaging and a logical narrative flow.
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