Brand Identity & Campaign Design
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Jagran Education Foundation, Lucknow
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2022–2025
MY ROLE
Graphic Designer & Copy Editor — brand lead for JIDA vertical
DELIVERABLES
Brand identity, admission campaign, print and digital assets
TOOLS
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
THE BRIEF
Jagran Institute of Design & Animation (JIDA) is one of 17 education verticals under the Jagran Education Foundation. When I took over visual communication for this vertical, it had no distinct identity. It looked like every other design college: generic student imagery, vague creativity taglines, and no visual language that spoke to the aspirations of students who wanted to work in design and animation. The brief was to give JIDA a personality strong enough to drive admissions in a competitive education market.
THE PROBLEM
• No distinct visual identity, JIDA looked interchangeable with competitors
• Admission campaigns were underperforming, with poor lead conversion from print and digital collateral
• Communication materials were outdated and didn’t reflect course quality
MY PROCESS
After discussions with the institute's Director and researching how design colleges positioned themselves globally, we developed InkToPixel, a name capturing the transition from traditional creative skills to digital craft. Built a visual identity with a dual colour palette: pink for print (stronger in newspaper advertising) and green for digital and social. Applied across admission brochures, newspaper ads, social media creatives, and on-campus display materials, every piece designed around the admission funnel: what a prospective student sees first, what they need to know next, and what gets them to apply.
THE WORK
WHAT I LEARNED
Education marketing is a unique discipline, you're selling a future to someone who doesn't yet know what their future looks like. Every design decision has to hold up that aspiration without overpromising.
Designing with two completely different colour approaches for print and digital; while keeping the system cohesive, taught me that consistency doesn't mean uniformity. By anchoring the right elements (typography, logotype, layout grid) across both, the brand held together even when the palette shifted dramatically between mediums.
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