Brochure Design
·
Jagran Education Foundation, Lucknow
·
2022–2025
MY ROLE
Graphic Designer — brochure design as part of larger admission campaign
DELIVERABLES
Admission brochure for the PGD Agri-Journalism course
TOOLS
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
THE BRIEF
The Post-Graduate Diploma in Agri-Journalism and Science Communication is one of the more specialised and distinctive offerings under the Jagran Education Foundation and Chandra Shekhar Azad University of Agriculture and Technology (Kanpur University), a course that sits at the intersection of journalism, agricultural science, and public communication. It's a niche programme, which means the brochure had a very specific job: find the right student (someone passionate about rural India, science, and storytelling) and speak to them directly, in language and visuals they'd recognise as relevant to their world.
THE PROBLEM
Designing for a niche academic programme is harder than designing for a mainstream one. With Agri-Journalism, you’re speaking to prospective students who may not know the field exists as a career path. The brochure had to define the opportunity and make it desirable at the same time, answering “what is this?” and “why should I want this?”
MY PROCESS
I worked within the master visual system I had developed for the Jagran Education Foundation's admission campaign, adapting it for the specific tone and audience of this course. The visual direction drew on imagery of rural India, fields, farmers, communication infrastructure, treated with editorial restraint rather than the romanticised stock photography that rural-themed design often defaults to. The layout was structured to walk a prospective student through the course rationale, curriculum highlights, career outcomes, and application process in a logical sequence that answered questions in the order a real person would ask them.
Copy and design were developed in parallel, I was also acting as Copy Editor for the foundation, which meant I could ensure the written content and the visual hierarchy were working together rather than fighting each other for attention
THE WORK
WHAT I LEARNED
This project reinforced the value of working across both copy and design simultaneously. When you write and design at the same time, you make better decisions about both, the headline shapes the layout, the layout constrains the headline, and the result is more coherent than when the two disciplines work in sequence and hand off to each other. It's an integrated way of working that I bring to every communication project I take on.
Next Project →
Padsons by Sanguine
Packaging Design & Brand Identity
