Packaging, Brand Identity & Retail Design
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Adani Wilmar India (via Ogilvy & Mather)
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2015
MY ROLE
Creative Intern — Design Department, Ogilvy & Mather Bengaluru
DELIVERABLES
Packaging design, brand identity support, retail in-store display materials
TOOLS
Adobe Illustrator, Adobe Photoshop
THE BRIEF
Adani Wilmar is one of India's largest FMCG companies, the manufacturer behind Fortune, one of the country's best-selling edible oil and food brands. During my internship at Ogilvy & Mather Bengaluru, I had the opportunity to work on design projects for this client contributing to packaging design, brand identity support, and retail in-store display materials. Working on a brand of this scale, with its established visual rules and high production standards, was a formative experience in understanding how enterprise FMCG design operates.
THE PROBLEM
• Contributed to packaging design work in an agency environment
• Worked on brand identity support materials across a diverse product range
• Designed retail in-store display materials
• Adapted master concepts across touchpoints while maintaining strict brand-guideline adherence
MY PROCESS
Logo: Fortune
Packaging system development
Designed completely new packaging for all five Fortune oil cans from scratch, conceiving and executing a minimal, product-forward visual system across Fortune Rice Bran Health Oil, Soya Health Oil, Sunlite Refined Sunflower Oil, Kachi Ghani Mustard Oil, and Cottonlite Oil.
Worked on brand identity support materials, understanding how Fortune's visual system was applied consistently across a diverse product range.
Designed flood relief bags for Nepal as part of Adani Wilmar's CSR campaign, a brief requiring a shift from premium FMCG aesthetics to clear, purposeful humanitarian communication.
Designed retail in-store display materials, learning how packaging design must extend into three-dimensional retail environments.
Created large-format creatives including billboards, dealer boards, and truck branding, learning how design scales from screen to 40-foot hoarding, and how contrast and typography rules change at distance
THE WORK
WHAT I LEARNED
Working on a national FMCG brand inside a major agency environment taught me how professional design production actually works, the rigour of brand governance, the precision required for print production, and the scale of thinking needed when a design decision affects millions of consumers.
Next Project →
SABMiller India
Integrated Marketing Collateral
