Integrated Marketing Collateral
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SABMiller India (via Ogilvy & Mather)
·
2015
MY ROLE
Creative Intern — Design Department, Ogilvy & Mather Bengaluru
DELIVERABLES
Sales brochures, large-format outdoor creatives, dealer and retail branding
TOOLS
Adobe Illustrator, Adobe Photoshop
THE BRIEF
SABMiller engaged Ogilvy & Mather across two distinct briefs trade marketing for their South India dealer network, and brand creative for their New York office and the launch of new beer Knockout. The scope ranged from internal workspace branding to product launch creative to large-format outdoor and dealer communications.
THE PROBLEM
New York office needed immersive internal wall branding that felt premium without resembling a showroom.
Knockout beer had no visual identity fresh creative needed to establish its personality from scratch.
Dealer trade materials needed to communicate practically to 5,000+ dealers across South India.
Large-format creatives demanded a complete rethink of hierarchy and legibility at distance.
All formats required strict adherence to SABMiller's established brand guidelines.
MY PROCESS
Designed internal wall branding for SABMiller's New York office, translating the brand's identity into an immersive workspace environment that balanced corporate credibility with the energy of a global beer brand.
Developed fresh creative for Knockout, SABMiller's new beer launch,conceiving visual assets that established the product's personality from scratch across print and retail formats.
Designed a checker brand board for SABMiller, maintaining strict visual consistency with established brand guidelines across a high-visibility format.
THE WORK
WHAT I LEARNED
International exposure early in the caerer, designing for SABMiller's New York office, raised the bar on every design decision. Developing Knockout's visual identity from scratch taught me that building a new sub-brand is as much about instinct as process: no existing equity, every choice defining something for the first time. Both experiences accelerated my growth faster than any single project before them.
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Sunfeast Yippee!
Campaign & Retail Design
