Campaign & Retail Design
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ITC Ltd — Sunfeast Yippee! (via Ogilvy & Mather)
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2015
MY ROLE
Creative Intern — Design Department, Ogilvy & Mather Bengaluru
DELIVERABLES
Campaign collateral, retail branding, in-store displays
TOOLS
Adobe Illustrator, Adobe Photoshop
THE BRIEF
Sunfeast Yippee! is ITC’s flagship instant noodles brand, a high-energy, youth-oriented product competing directly with Maggi. During my internship at Ogilvy & Mather, I worked on campaign and retail design. Yippee!’s visual language is bold, playful, and kinetic.
THE PROBLEM
Sunfeast Yippee! was launching Colour Hunters: My Colourful City, a new campaign built around their tri-colour pasta, targeting school students.
The creative needed to speak directly to a young, energetic audience while staying firmly within Yippee!'s established bold and playful brand identity.
Driving awareness of a new product variant, tri-colour pasta, required visuals that made the product feel exciting and distinctive at first glance
Large-format outdoor creatives: hoardings, OOH placements, demanded a rethink of scale, legibility, and visual impact for a campaign aimed at children.
MY PROCESS
Sketch
Colour
THE WORK
WHAT I LEARNED
The Yippee! work taught me that a colour, typeface, or image angle can carry personality. When working within an established brand, the job is to amplify that personality rather than impose your own preferences, a discipline that has stayed with me in every branding project since.
Next Project →
Kalanjali Intercollegiate Cultural Fest
Event Branding & Identity
