Event Branding & Identity
·
Dainik Jagran
·
2025
MY ROLE
Designer — event branding & print collateral
DELIVERABLES
Event identity, posters, print collateral,
TOOLS
Adobe Illustrator, Adobe Photoshop & Adobe InDesign
THE BRIEF
Kalanjali is an intercollegiate cultural and academia festival organised by Jagran Education Foundation every year drawing participants from colleges across the region. More than 100 colleges across the North. The brief was to create an identity that could carry across posters, printed collateral, and on-venue signage, a brand that felt celebratory and distinctive without a professional budget. All creative decisions were mine to make and defend.
THE PROBLEM
MY PROCESS
I developed the event identity starting from the name; Kalanjali, a Sanskrit-rooted word evoking an offering of art. The visual concept took its cue from the etymology: a fusion of classical Indian visual motifs with contemporary typographic treatment, designed to feel both rooted and fresh. I worked through logo concepts before settling on a mark that could scale down to a wrist band and up to a stage backdrop without losing legibility or impact.
The poster series was designed to work as a campaign and event schedule, each piece connected to the others through consistent visual elements while featuring different event categories.
THE WORK
WHAT I LEARNED
Kalanjali was designing event collaterals completely end to end, from the initial concept through to production and physical installation on campus. Creating an event identity from scratch that had to navigate 2,000+ people across multiple venues over two days taught me that design has real-world consequences that no screen preview can prepare you for.
It also taught me the discipline of designing for a system rather than a single piece, every poster, every sign, every piece of collateral had to work individually and as part of a cohesive whole. Wayfinding in particular sharpened my thinking about hierarchy and clarity: when someone is moving through a crowded campus trying to find a venue, there is no room for ambiguity in a design decision. That ability to deliver under pressure, without compromising the integrity of the work, is something I carry into every project today.
Next Project →
PGD Agri-Journalism & Science Communication
Brochure Design
