Brand Identity & Corporate Design
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EIQ Healthcare LLP, Mumbai (Remote)
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2025–Present
MY ROLE
Independent Brand Designer — end-to-end ownership
DELIVERABLES
Brand identity, brand guidelines, corporate presentations, stakeholder newsletters
TOOLS
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
THE BRIEF
EIQ Healthcare LLP is a revenue cycle management company serving the US healthcare sector. When I joined, the company was in its early growth phase — operationally established but visually non-existent. There was no logo, no defined colour palette, no typography system, and no templates for the presentations and newsletters that were already being sent to domestic and international stakeholders. The brief was to build the brand from the ground up, with enough rigour that it could scale as the company grew.
THE PROBLEM
• No brand identity existed — the company was operating without a logo or visual system
• All communication materials were inconsistent in appearance, undermining credibility with international clients
• The US healthcare sector has specific visual conventions around trust, professionalism, and clarity — the brand needed to speak that language
• Turnaround times for presentations and decks were slow because there were no templates to work from
MY PROCESS
I began with a brand discovery process — understanding EIQ’s positioning, clients, competitors in the US healthcare RCM space, and the tone they wanted to project. Healthcare brands in the US lean heavily on trust signals: clean layouts, restrained colour palettes, strong typography, and a general avoidance of anything overly decorative or casual.
From this foundation I developed the logo before locking in a typography system and colour palette. Once the core identity was established, I built comprehensive brand guidelines covering logo usage, colour specifications, typography hierarchy, and rules for print and digital applications.
Simultaneously I designed master templates — presentation decks, newsletter formats, and corporate stationery — so the team could produce consistent materials without starting from scratch each time.
THE WORK
WHAT I LEARNED
Building a brand from zero is one of the most complete design exercises there is. Every decision has downstream consequences, the logo affects the presentation template, the colour palette affects how the newsletter reads on screen, and the typography affects credibility. This project reinforced for me that brand identity is infrastructure, not decoration.
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