Creative Direction Concept
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JAIN University
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MY ROLE
Creative Direction Concept
DELIVERABLES
Social Media Audit, Social Media Post
TOOLS
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva
THE BRIEF
As part of a design assessment, I developed a creative direction for a proposed interdisciplinary undergraduate programme at JAIN University, built around the idea that the future belongs to people who can connect different disciplines.
THE PROBLEM
The challenge was to communicate the relationship between science, design and business through a single, cohesive visual direction without losing the identity of each discipline.
MY PROCESS
I explored bold typography, duotone imagery and a structured layout to bring the three disciplines together. Electric blue and yellow create contrast and energy, while the textured background adds depth. The multiplication symbol reinforces the idea of disciplines intersecting to create something new. The final creative pairs contrasting images with the headline “The Future Doesn't Belong to One Discipline.” A clear typographic hierarchy, concise supporting copy and a prominent call to action make the programme's central idea easy to understand.
THE WORK
WHAT I LEARNED
This project strengthened my approach to creative direction, particularly how typography, image treatment and colour can communicate a complex idea through a simple, cohesive visual system.
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