Vedantu Offline Centres

Speculative campaign concept

2026

MY ROLE

DELIVERABLES

Billboard, Poster, Social Media Post

TOOLS

Figma, Adobe Illustrator, Adobe Photoshop

THE BRIEF

Create a set of promotional creatives for Vedantu's Offline Centres in Bangalore, communicating the benefits of in-person learning to students preparing for JEE, NEET and Foundation courses. The deliverables included a hoarding, a social media post and a promotional poster.

The objective was to communicate Vedantu's learning ecosystem, build awareness of its offline centres, and encourage prospective students and parents to book a centre visit.

THE PROBLEM

The challenge was to communicate multiple benefits in a limited amount of space without overwhelming the audience. The campaign needed to appeal to both students looking for academic support and parents seeking a structured, supportive learning environment.

Each format also had a different purpose: the hoarding needed to capture attention quickly, the social media post needed to communicate the key message at a glance, and the poster needed to accommodate more detailed information about courses, facilities and centre visits.

MY PROCESS

I approached the creatives as a unified campaign, using a consistent visual language across all three formats.

Message hierarchy: Built the communication around the headline, “Learn More. Doubt Less. Go Further.”, with supporting messages explaining the learning experience and its benefits.
Visual direction: Used a dark background, bold typography, and Vedantu's orange and cream palette to create contrast and establish a clear hierarchy.
Information design: Grouped the learning benefits into distinct sections, covering expert teachers, academic mentors, doubt-solving support, interactive learning and progress tracking.
Call to action: Gave prominence to booking a free centre visit, supported by messaging around free counselling, demo classes and scholarship opportunities.
Format adaptation: Applied the campaign's core message across the hoarding, social media post and poster, adapting the composition and amount of information to suit each format.

THE WORK

WHAT I LEARNED

This project reinforced the importance of designing for context, not just for aesthetics. A campaign may share one visual identity, but each format has a different viewing environment, attention span and information requirement.

The assessment gave me an opportunity to explore how a single campaign concept could work across outdoor, digital and print applications while maintaining a recognisable visual language.

Next Project →

Adani Wilmar India

Packaging, Brand Identity & Retail Design